In 1993 Land Rover launched the Defender in the North American (i.e. the United States and Canada) market. Although the Range Rover had been sold there since 1987, this was the first time utility Land Rovers had been sold since 1974. To comply with the strict United States Department of Transportation regulations, ranging from crash safety to lighting, as well as the very different requirements of American buyers, the North American Specification (NAS) Defenders were extensively modified. The initial export batch was 525 Defender 110 County 4x4s: 500 to the United States and 25 to Canada. They were fitted with the 3.9-litre V8 petrol engine, LT-77 five-speed manual transmission and LT230 transfer case. All of the vehicles were "Alpine" white (except one specifically painted black for Ralph Lauren). They sported full external roll-cages and larger side-indicator and tail-lights. All were equipped with the factory-fitted air conditioning system.
For the 1994 and 1995 model year Land Rover only offered the Defender 90, fitted with a 3.9-litre V8 engine and the R-380 manual transmission which was clearly intended as an upmarket alternative to the Jeep Wrangler. Initially, the Defender 90 was only available as a soft-top with a structural roll cage, but a later version was offered with a unique, removable, fibre-glass roof panel or a regular 4x4 hard-top designated as the station wagon model.
In 1997, the final year of US Defender 90 production, the engine was improved, designated 4.0 and mated to a four-speed automatic transmission. In 1998, regulations changed to require the fitting of airbags for both front seat passengers in all vehicles, as well as side door impact requirements. The Defender could not be fitted with these without major modifications, which were not economically viable given the small numbers of NAS vehicles sold in relation to Land Rover's global sales. Land Rover retired its North American Specification utility vehicles at the end of 1997 to focus on its more profitable, popular and upmarket Discovery and Range Rover models, as well as the then newly launched Freelander. The next Defender may be sold in the US and Canadian markets in 2019 to compete with the Jeep Wrangler and Ford Bronco.
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